Alaskan Dames Logo Rebrand

 

Alaskan Dames is a consignment shop in Juneau, Alaska. The brief was to create a logo that would look consistent with the Downtown Dames logo (the logo is shown in photo gallery) but also reflect Alaskan Dames values of being Alaskan and family friendly. 

I used the same elements of the Downtown Dames logo with the fonts and the circle but added my own Alaskan touches such as the mountain outline and the fireweed. 

The flowers on the fireweed are the same color as the red used in the Downtown Dames logo.  

I really enjoyed painting the flowers and the overall simplicity of the logo. The old logo is also shown in the photo gallery. 

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