Forget Me not rack card
For the front of the rack card, I chose to use Forget Me Not flowers in the corners of the design since they play along nicely with the logo.
The flowers also create a nice optical flow directing the eye to the photo of the girl, being a great way to engage an onlooker to stop and pick up the card.
Having a large amount of black on the photo I placed the family portrait on the back of the rack card. Displaying a family photo is a great way to show the family-friendly aspect of the business.
I also added a map of downtown Sitka on the back of the rack card which is the perfect tool for tourists and guests to find the business easily.