Brand and Logo Design, Inspired by Personality and Crafted with Strategy
If your brand was an iceberg,
visuals are what's above the surface
While the visual portion of your brand identity helps customers recognize your business, it’s only about 10% of the equation. The other 90% boils down to the strategy underneath the visuals; your vibe, your voice, your mission, and the kind of client you want to attract.
When we work together, we’ll create a brand that balances both so it looks good while making you money.
Investment starting at $1300
Gold Package
If you're a business owner who is ready to take their business to the next level this package is perfect for you.
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Custom brand design brings personality into your business and creates an unforgettable customer experience which can help you raise your rates and gives your business that lasting first impression it needs to land your next client.
This package gives you all the tools (color palette, typesuite and signature style) to give your business a consistent and professional look on all marketing materials saving you time so you don't have to start from a blank canvas when you start creating your marketing graphics.
Branding Package • 3 - 4 weeks
What's Included
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Brand assessment questionnaire and moodboard for an aligned and strategic logo
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3 logo proofs
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$60 per additional proof
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All the logo files you need for print and digital in PDF, JPG, and PNG as well as color variants such as:
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Full color (if applicable)
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Black
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White text (for darker backgrounds)
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Possible Logo Variations
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Horizontal orientation
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Vertical orientation
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Type only (if applicable)
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Branding
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5 social media templates created in Canva
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Color palette
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Hex codes and CMYK values to use wherever you’d like
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Typesuite
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Custom header, subheading, and paragraph font that matches the aesthetic style of your logo
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Gold Package
Perfect variation for the left hand side of your website.
Great variation to use for a left aligned business card.
A simple variation to use on your social media graphics.
Perfect variation for the left hand side of your website.
Investment starting at $700
Silver Package
For the business owner who needs several color variations so their logo stands out when used on different backgrounds and branding materials.
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Color variations are a great way to make sure your marketing graphics are highly professional.
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Let's use Starbucks as example. With proper color variations they are able to have a white logo on a green cup or a green logo on a white cup.
This package will make sure you have the perfect logo variation for whatever you need it for.
Logo Only Package • 2 - 4 weeks
Silver Package
What's Included
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Brand assessment questionnaire
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3 logo proofs
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$60 per additional proof
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All the logo files you need for print and digital in PDF, JPG, and PNG as well as color variants such as:
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Full color (if applicable)
-
Black
-
White text (for darker backgrounds)
-
-
Possible Logo Variations
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Horizontal orientation
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Vertical orientation
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Type only
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White variation of Main Logo
Full color variation of Main Logo
Investment starting at $400
Basic Package
For the business owner who only needs one full-color or all-black logo.
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You can expect 3-6 files depending on your logo.
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You can use your logo on a business card, social media, website, and anything thing. Just note that this package does not include color variations needed to have your logo stand out on different backgrounds and marketing materials. Ex: an all white version to stand out from a black background.
Logo Only Package • 2 - 4 weeks
Basic Package
Horizontal Orientation
Portrait Orientation
All Investments
Basic Package
For the business owner who only needs one full-color or all-black logo.
2-4 weeks
Logo Only Package
Starting at $400
Silver Package
For the business owner who needs several color variations so their logo stands out when used on different backgrounds and branding materials.
2-4 weeks
Logo Only Package
Starting at $700
Gold Package
For the business owner who is ready to take their business to the next level with their own signature style.
3-4 weeks
Branding Package
Starting at $1300
Rizza made the whole process seamless.
She was intuitive and patient and her creative skills exceed all expectations. We are thrilled! Thanks for bringing our business to the next level! Highly recommend working with Z Squared Studio.
Krista Williams, Running with Scissors
How it Works
Contract & Retainer
Before we officially start, you’ll receive your contract and retainer invoice. Once you’ve signed and paid, we’re ready to go.
ONE
Final Files
Once you’ve approved everything, your files will be packaged and sent to you to use in your social media, print materials, and on your website.
THREE
Assessment & Proofing
After filling out my custom brand assessment, we’ll narrow down the creative direction we want to head in. You’ll then receive your logo and branding proofs.
TWO
Launch & Enjoy
Time to share your new branding for the world to enjoy! Should any questions arise, or if you’d like to start on a custom website, don’t hesitate to reach out.
FOUR
Frequently asked Questions
What is branding? Is it important?
Absolutely, yes! Branding is what helps your customers form an emotional connection with your business. Think of your brand as a physical person who welcomes customers - what do you want the person to be like? Soft? Feminine? Professional? Edgy? Branding represents the vibe and personality of your business which directly impacts your relationship with your customers.
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​When we work together, we’ll figure out what experience you want your customers to have so we can build an attractive and aligned brand that you and your customers love.
Is brand design worth the investment?
Again, absolutely yes! Consistent branding is proven to increase revenue…just look it up! The reason why is because it helps your customers trust you and when they trust you, they feel more comfortable buying from you.
Imagine if you went to McDonald’s and the employee handed you your to-go order in a purple and orange bag. You’d immediately wonder, is this a scam? That’s the power of consistent branding.
What is the difference between logo and brand design?
Logo design is your business showcased in a visual brand mark.
Brand design is everything that brings your brand to life. This means colors, graphics, typeface, photography, and of course your logo. It's what makes your brand recognizable to your ideal customers and clients.
Can I just get a logo?
I do offer two logo-only packages. However, it’s important to know that a well-designed logo alone will not land you more customers, but a well-designed brand will. Making sure your branding is consistent is a way to build trust with your customers and if your logo is professionally done while the other parts of your business aren’t, your customers may feel confused.
What’s different about you from other brand and logo designers?
I design based on my extensive knowledge of graphic design to ensure that everything I create is rooted in the strategy of appealing visuals. From my travels, I have gained a lot of different perspectives from different cultures. Combining my background and my experience, I create unique and intentional designs that are true to who you are! If that sounds like what you’re looking for, reach out.
What are your prices? Do I need a down payment to start?
My prices are listed as “starting at” and change based on your specific needs. To secure your project, a retainer of 50% is required. To learn more about the cost of your specific project, inquire!
Looking good or making money?
You deserve a brand that accomplishes both
