Logos & Branding
visuals are what's above the surface.
If your brand was an iceberg,
While the visual portion of your brand identity helps customers recognize your business, it's only about 10% of the equation. The other 90% boils down to the strategy underneath the visuals: your vibe, your voice, your mission, and the kind of client you want to attract.
When we work together, we'll create a brand that balances both, so it looks good while making you money.
Logos & Branding
Basic Package
Logo Only Package • 2–4 Weeks
Investment starting at 2 payments of $250
(starting at $500 total)
For the business owner who only needs one full-color or all-black logo.
You can expect 3–6 files depending on your logo.
You can use your logo on a business card, social media, website, and anything else. Just note that this package does not include color variations needed to have your logo stand out on different backgrounds and marketing materials. E.g., an all-white version to stand out from a black background.
What's Included
• Brand assessment questionnaire • Three initial logo proofs • Additional proofs available for $70 each • Three to six final logo files in PDF, JPG, and PNG formats • Includes vertical and horizontal versions when applicable
Example Timeline:
Brand Assessment Due: Before Week 1
Week 1: Concept Design & Design Kick Off Meeting
Week 2: Logo Creation & First Proof Presented
Week 3: Proofing
Week 4 : Proofing (if neccessary)
Week 5: Logo Packaging
Silver Package
Logo Only Package • 2–4 Weeks
Investment starting at 2 payments of $400 (starting at $800 total)
For the business owner who needs several color variations so their logo stands out when used on different backgrounds and branding materials.
Color variations are a great way to make sure your marketing graphics are highly professional. Let's use Starbucks as an example. With proper color variations, they are able to have a white logo on a green cup or a green logo on a white cup.
This package will make sure you have the perfect logo variation for whatever you need it for.
What's Included
• Brand assessment questionnaire • Three initial logo proofs • Additional proofs available for $70 each • Complete logo file suite for print and digital use • PDF, JPG, and PNG formats • Full color, black, and white versions • Logo variations, as applicable • Horizontal layout • Vertical layout • Type-only mark
Example Timeline:
Brand Assessment Due: Before Week 1
Week 1: Concept Design & Design Kick Off Meeting
Week 2: Logo Creation & First Proof Presented
Week 3: Proofing
Week 4 : Proofing (if neccessary)
Week 5: Logo Packaging
Gold Package
Branding Package • 3–4 Weeks
Investment starting at 4 payments of $500 (Starting at $2000 total)
If you're a business owner who is ready to take their business to the next level, this package is perfect for you.
Custom brand design brings personality into your business and creates an unforgettable customer experience, which can help you raise your rates and gives your business that lasting first impression it needs to land your next client.
This package gives you all the tools (color palette, typesuite, and signature style) to give your business a consistent and professional look on all marketing materials, saving you time so you never have to start from a blank canvas.
What's Included
• Brand assessment questionnaire and mood board • Created to ensure an aligned, strategic logo direction • Three logo proofs • Additional proofs available for $70 each • Complete logo file suite for print and digital use • Delivered in PDF, JPG, and PNG formats • Full color, if applicable • Black • White, for darker backgrounds • Logo variations, as applicable • Horizontal orientation • Vertical orientation • Type-only version • Branding essentials • Custom color palette • Hex codes and CMYK values for versatile use • Typography system • Custom header, subheading, and paragraph fonts • Selected to complement the aesthetic and personality of your logo • Custom branded templates • Designed in Canva for flexible, ongoing use • Selected based on your business goals and marketing needs Possible template types include: • Social media graphics, posts, or Reels covers • Business cards and rack cards • Posters, flyers, or signage • Simple promotional or informational graphics
Example Timeline:
Brand Assessment Due: Before Week 1
Week 1: Concept Design & Design Kick Off Meeting
Week 2: Logo Creation & First Proof Presented
Week 3: Proofing
Week 4 : Proofing (if neccessary)
Week 5: Logo Packaging
Rizza made the whole process seamless.
She was intuitive and patient and her creative skills exceed all expectations. We are thrilled! Thanks for bringing our business to the next level! Highly recommend working with Z Squared Studio.
—Krista Williams, Running with Scissors
Contract & Retainer
Before we officially start, you'll receive your contract and retainer invoice. Once you've signed and paid, we're ready to go.
ONE
Assessment & Proofing
After filling out my custom brand assessment, we'll narrow down the creative direction we want to head in. You'll then receive your logo and branding proofs.
TWO
Final Files
Once you've approved everything, your files will be packaged and sent to you to use in your social media, print materials, and on your website.
THREE
Launch & Enjoy
Time to share your new branding for the world to enjoy! Should any questions arise, or if you'd like to start on a custom website, don't hesitate to reach out.
FOUR
How It Works
Frequently Asked Questions
Absolutely, yes! Branding is what helps your customers form an emotional connection with your business.
Think of your brand as a physical person who welcomes customers—what do you want that person to be like? Soft? Feminine? Professional? Edgy? Branding represents the vibe and personality of your business, which directly impacts your relationship with your customers.
When we work together, we'll figure out what experience you want your customers to have so we can build an attractive and aligned brand that you and your customers love.
Again: absolutely, yes! Consistent branding is proven to increase revenue...just look it up! The reason why is because it helps your customers trust you and when they trust you, they feel more comfortable buying from you.
Imagine if you went to McDonald's and the employee handed you your to-go order in a purple and orange bag. You'd immediately wonder, is this a scam? That's the power of consistent branding.
Logo design is your business showcased in a visual brandmark.
Brand design is everything that brings your brand to life. This means colors, graphics, typeface, photography, and, of course, your logo. It's what makes your brand recognizable to your ideal customers and clients.
I do offer two logo-only packages. However, it's important to know that a well-designed logo alone will not land you more customers, but a well-designed brand will. Making sure your branding is consistent is a way to build trust with your customers and if your logo is professionally done while other parts of your business aren't, your customers may feel confused.
I design based on my extensive knowledge of graphic design to ensure that everything I create is rooted in the strategy of appealing visuals. From my travels, I have gained a lot of different perspectives from different cultures. Combining my background and my experience, I create unique and intentional designs that are true to who you are! If that sounds like what you're looking for, reach out.
My prices are listed as "starting at" and change based on your specific needs. To secure your project, a retainer of 50% is required. To learn more about the cost of your specific project, inquire!
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Looking Good or Making Money?
You Deserve a Brand That Accomplishes Both
