As the human attention span shrinks lower than the goldfish, a website must focus on embedding visuals to enhance their concentration...

I am super fortunate enough to be able to work from home as a graphic designer while being a stay at home mom. Before Fletcher was born I...

Z Squared Studio is available to create memorable branding and websites that convert through intentional design. For more information,...

Becoming an entrepreneur is a popular career option these days, in part because there are so many resources available to anyone with a...

The short and sweet answer is 100% absolutely yes! Sometime ago I knew I wanted more out of my business so I invested in a graphic design...

Looking for a way to brand yourself on social media or your website? These 3 tips will help you effectively brand your business.

Image source: Pexels According to research by Cigna, 71% of Americans report feeling lonely due to their heavy social media use. This is...

If you're a relatively new entrepreneur, you may have come across the term "green business." Ecopreneurship, similarly, refers to an...

Consistency is key when it comes to running a business but let's admit it. It's HARD⁠ ⁠ Here are some tips to help you down the path of...

Being a business owner can be overwhelming when you wear all the hats. Marketing, designer, publicist, social media marketing, we do it...

Do you have a logo but need submarks?? I can help! Send me an email at info@zsquaredstudio.com or fill out my contact form...

When my client asked me to create a logo that included an anchor and rope I was nervous about how to make the rope look uniform and...

Regardless of the type of small business you run, there’s likely a need for some degree of tech support, especially if you’re a...

Not sure how to curate your Instagram feed? Here are 5 Instagram layout ideas to get those creative juices flowing and to keep your feed...

Instagram marketing can be a pain if you have trouble writing engaging captions. In a sea of endless scrolling, you want to make sure...

Business tools can make your business so much easier. It can make for a better workflow, you can keep track of analytics, or maybe even...

Let me take a moment to be blunt: You're losing customers if your business doesn't have a website. Period. It's not a secret that we live...

Asking for help is the best thing you can do for your business. However, self-starters can be reluctant to ask for help or advice....

In many ways, Instagram can be your ticket to a successful business. It's where you can showcase your work in a place millions of people...

For the longest time, I knew I was missing the mark when it came to my Instagram feed. Whenever I came across someone else's feed that...