How to Design a Contact Page on Your Website That Converts (With examples) - Ep. 59

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This article is adapted from an episode of Intentional Branding where I talk through this topic in more detail.

If your contact page is the last step before someone reaches out, then it deserves way more attention than most business owners give it. Too often, contact pages are treated like an afterthought, when in reality, they play a huge role in whether a visitor actually becomes a lead.

A strategic contact page should feel clear, easy to use, and trustworthy. It should remove friction, answer questions, and guide people toward taking action with confidence. Whether you’re DIYing your website or planning a redesign, these tips will help you create a contact page that actually works for your business.If you're wondering what to include on the contact page of your website and what to see examples, you're in the right place.

How to Design a Contact Page That Converts More Inquiries

1. Place the Contact Form on Your Websites Contact Page Front and Center (see above for an example)

Your contact form should be one of the first things people see when they land on the page. Don’t make visitors scroll around trying to figure out how to contact you.

In web design, this is called “above the fold,” meaning the content appears immediately when the page loads. Similar to a newspaper headline sitting above the fold, your contact form should be easy to spot right away.

This reduces friction and makes the next step feel obvious.

You should also include alternative contact options nearby just incase your form stops working. Things like your email address or phone numbers. Some people prefer reaching out directly instead of filling out a form so its best to give the visitor both options. For me personally if a website looks like it hasn't been updated in a while I will opt for sending an email instead. 

Giving visitors another option helps build confidence and ensures they can still reach you.

2. Keep the Form Fields Short and Sweet

The form on your contact page does not need to collect every detail upfront.

The goal of the contact form is simply to start the conversation.

When in doubt stick to the basics:

• Name

• Email

• Optional phone number

• Message box

That’s it.

The longer the form is, the more likely people are to abandon it before submitting. You can always gather additional information later during a discovery call or follow-up email.

Make it feel quick and easy to complete for the users. If someone is already interested in your services, don’t make it difficult for them to take that first step.

3. Include Starting Prices to Pre-Qualify Leads

Including starting prices on your form can save you a lot of time and reduce ghosting.

Showing your pricing upfront helps visitors quickly determine whether your services fit their budget before they inquire.

A simple way to do this is by adding a short checklist of your core services with starting prices beside them.

For example:

• Logo Design, starting at $___

• Branding Package, starting at $___

• Website Design, starting at $___

You don’t need to list every service you offer. Keep it simple with your top three offers. This helps filter out people looking for the cheapest option while helping qualified leads feel more confident reaching out.

4. Add Testimonials or Trust Signals

Your contact page is a decision making moment.

Adding one or two short testimonials near your form can help reinforce trust right when someone is considering contacting you.

This social proof could be the trust builder that moves someone from “maybe” to “yes.”

You do not need a giant wall of testimonials, keep it simple and strategic. Visitors should already be seeing testimonials throughout the rest of your website, so your contact page only needs a small reminder that people trust working with you.

5. Set Expectations With a “What Happens Next” Section

One of the easiest ways to create a better client experience is by explaining what happens after someone submits the form.

Underneath the form, include a short section that outlines:

• Your response time

• Business hours

• Next steps in the process

  
  

For example:

“You’ll hear back within 24–48 business hours, Monday through Thursday.”

You can also briefly explain your process:

1. Submit the inquiry form

2. Receive a follow-up email

3. Schedule a discovery call

4. Receive a proposal

Simple expectations help your business feel more professional, organized, and reliable.

6. Use a Strong Call-to-Action Button

Instead of using “Submit” you can use button text that feels more intentional and connected to the action your visitor wants to take.

Some examples:

• Start Your Project

• Request a Call

• Book Your Inquiry

Keep it clear and simple. Avoid jargon or overly clever wording that could confuse people.

Your button should focus on what your visitor actually wants, not what sounds trendy or cute.

7. Make Sure Your Contact Form Is Mobile Friendly

Now-a-days A large percentage of website traffic comes from mobile devices, so your contact page needs to function smoothly on phones and tablets.

Take the time to a ctually test your form yourself. You will be surprised what you miss!

Here are some things to check:

• Is the text easy to read?

• Are the buttons easy to tap?

• Are the form fields large enough?

• Is spacing comfortable?

• Is scrolling manageable?

Long forms become even more frustrating on mobile, which is another reason to keep things short and streamlined.

If your mobile experience is frustrating for the user it can easily cost you inquiries.

8. Add Helpful Extras, But Keep Them Brief

Your contact page can include a few additional helpful sections below the form, but don’t overload the page.

Some simple additions might include:

• Mini FAQs

• A short “How It Works” section

• Current booking availability

• Service timelines

  
  

For example:

“Currently booking projects for September 2026.”

Small details like this reinforce that your business is active and professional.

Just remember: the contact form should still remain the main focus of the page.

9. Test Everything Before Going Live

Before publishing your contact page, test every single part of it.

Submit the form yourself on both desktop and mobile devices.

Check:

• To make sure you are receiving form submission notifications

• Auto response emails (I highly recommend you set up an email automation after someone submits your form!)

• CTA buttons

• Thank you pages

• Mobile responsiveness

• Links and redirects

It’s always better to catch issues now rather than lose potential inquiries later because something broke.

10. Design a Thoughtful Thank You Page and Confirmation Email

After someone submits your form, don’t stop at a tiny confirmation message.

Create a dedicated thank you page that:

• Confirms the form was received

• Shares your response timeline

• Explains next steps

• Reassures visitors that you’ll be in touch soon

You should also set up an automatic confirmation email.

Something simple like:

“Thanks for reaching out. I received your inquiry and will respond within 24–48 business hours.”

This extra layer of communication builds trust and improves the overall client experience.

It also gives people another way to follow up if needed. Sometimes inquiries get buried in inboxes, and having that confirmation email creates a direct line of communication just in case.

Recap: Key Takeaways

1. Place your contact form front and center so it’s easy to find.

2. Keep form fields short and simple to reduce drop-offs.

3. Include starting prices to pre-qualify leads and reduce ghosting.

4. Add testimonials or trust signals to build credibility.

5. Set expectations with a “what happens next” section.

6. Use a strong, clear call-to-action button.

7. Make sure your contact form is mobile friendly.

8. Add helpful extras below the form, but keep them brief.

9. Test everything before your page goes live.

10. Create a thoughtful thank you page and confirmation email.

Your contact page should do more than simply exist. It should actively help visitors feel confident, informed, and ready to reach out. Small improvements on this landing page can make a huge difference in your inquiries and overall client experience.

And if your website still feels overwhelming or unfinished, start by focusing on the experience you want your visitors to have. Every thoughtful detail adds up.

Happy designing! Rizza

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Z Squared Studio is a Brand and Web Design Studio based in Juneau, Alaska. Check out www.zsquaredstudio.com for custom brand design, Alaska logo design, or web design.

Or sign up for our DIY Brand yourself Mini-Course if you're ready for a stand out, scroll stopping brand without hiring a designer.