The Difference Between Logo and Brand Design
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Summing it all up logo design is a symbol in your business that is only a small piece of your brand while your brand is the overall personal


- Apr 8, 2022
- 3 min
3 tips on How to brand yourself
Looking for a way to brand yourself on social media or your website? These 3 tips will help you effectively brand your business.

- Jan 28, 2022
- 1 min
How to use submarks or logo variations
Do you have a logo but need submarks?? I can help! Send me an email at info@zsquaredstudio.com or fill out my contact form...


- Jan 14, 2022
- 1 min
How to make rope in Illustrator
When my client asked me to create a logo that included an anchor and rope I was nervous about how to make the rope look uniform and...

- Jun 4, 2021
- 2 min
5 Instagram layout ideas
Not sure how to curate your Instagram feed? Here are 5 Instagram layout ideas to get those creative juices flowing and to keep your feed...

- May 14, 2021
- 3 min
My favorite business tools as a graphic designer
Business tools can make your business so much easier. It can make for a better workflow, you can keep track of analytics, or maybe even...


- Mar 12, 2021
- 3 min
Does your business need a website? Yes! - Here's why
Let me take a moment to be blunt: You're losing customers if your business doesn't have a website. Period. It's not a secret that we live...


- Feb 5, 2021
- 3 min
4 ways to optimize your instagram profile for growth
In many ways, Instagram can be your ticket to a successful business. It's where you can showcase your work in a place millions of people...


- Jan 23, 2021
- 3 min
5 ways to upgrade your Instagram feed
For the longest time, I knew I was missing the mark when it came to my Instagram feed. Whenever I came across someone else's feed that...


- Jan 15, 2021
- 3 min
6 reasons why good branding is important for your small business
If you gave me $10 at the beginning of the day and I gave you $20 at the end of the day, would you do it? Yes, you would! That is...


- Jan 8, 2021
- 2 min
What is Good Brand Design All About?
Good brand design is not all about looks, but functionality as well. An easy way to wrap your head around that idea is to think about...


- Nov 6, 2020
- 3 min
How To choose your color palette
Choosing your color palette is one of the most important things you can do for your brand. Did you know that 85% of consumers believe...


- Oct 16, 2020
- 2 min
How to Double Your Income with Great Website Design
Sometimes the key to doubling your clientele and income is as simple as updating your website...


- Sep 23, 2020
- 2 min
5 reasons why white space is important in design
Let's talk about WHITE SPACE, baby! Implementing white space in your brand design will give it an instant facelift. So, what is this...


- Aug 31, 2020
- 1 min
How to Choose Your Graphic Designer
👩🏽👨🏼Choosing your logo designer is an important decision to make. You want to make sure that their style and values align with...


- Jul 19, 2020
- 1 min
Should you rebrand your business?
🎉 Thinking about a rebrand for your business? Maybe you have changed your original mission, your customers have changed or you don't...


- Jul 17, 2020
- 1 min
The Importance of Hiring a Graphic Designer for Your Logo
⭐If you want to create a professional and unique brand you need a logo designed by a graphic designer. ⭐ Think you can't afford it?...


- Jul 10, 2020
- 1 min
Let's talk about brand identity
⭐Let's talk about brand identity. ☀️ Brand identity is so much more than just your logo. It's your brand's value, how you want your...


- Jul 8, 2020
- 1 min
What makes a great logo?
What goes into great logo design you ask? Well here are 3 characteristics a great logo should have: 1. Versatility The ability for...
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