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What makes a great logo?

Updated: Dec 18, 2020

What goes into great logo design you ask?⁠ ⁠ Well here are 3 characteristics a great logo should have:⁠ ⁠

1. Versatility⁠

The ability for a logo to be used across all media is a must. A good logo design should be suitable for mobile and web, for digital and print, and be able to be reproduced at any size.⁠ ⁠Always create logos in vector form, not jpg or png files. Vector files give you flexibility for infinite scalability while jpg's (uses pixels) can only scale up to a certain size before becoming pixelated.

2. Concept⁠

A great logo should be more of a symbol rather than a photo. Think of the iconic Nike swoosh, it represents speed and movement in a simple and memorable icon without being literal.⁠ ⁠

3. Simplicity⁠

The simpler the better, you want to be able to glance quickly at a logo and understand what it is. It's so easy to put a ton of things together on a page and consider it a logo but the real magic is a great concept executed in a simple way. ⁠ ⁠


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