4 ways to optimize your instagram profile for growth

In many ways, Instagram can be your ticket to a successful business. It's where you can showcase your work in a place millions of people are looking and where you interact with customers and clients. But first, here are a few tips to make you more confident in your social media prowess:

1. Killer Bio

You have 150 characters to inspire your community —Think of it as a business pitch and make it more about them and less about you. This is your chance to speak directly to your ideal client and to show some personality to make your brand stand out from competitors.

My best tip, go beyond generic phrases and find 2 brand qualities that resonate with your ideal client. For me, it's passion and attention to detail. Make sure these are true to your brand values or you will come off as unauthentic.