A Busy Mom’s Guide to Starting a Health and Wellness Business

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Being a mom doesn’t have to be your full-time job. If you want to run a health business, go for it! At Z Squared Studio, we know that moms can achieve amazing things when they chase their personal goals. And since you have direct experience caring for others, you’re in a great position to launch a business in the health industry. All it takes is a little business know-how. Whether you want to become a personal trainer or launch an online health food store, we’re here to help you crush the startup process and bring your idea to life!

First Things First

Before you get caught up in the excitement of starting your business, you will need to get a few boring things out of the way. Deciding on a business structure and registering your business fall into this category. While it can be tempting to skip this phase and come back to it later, establishing a strong legal foundation for your business now will help you avoid headaches in the future. And with the help of online formation services, it’s easy to get your business started without hiring a lawyer or navigating the process on your own.

Paying for Your Business

Bootstrapping a business—that is, building a business with nothing but your personal funds—is tough for moms without income. But as Frantic Mommy reveals, a little creative thinking can go a long way. Consider downsizing your home or just selling items you no longer need to drum up extra cash. It’s a good idea to have a funding goal in mind, so try an online startup cost calculator to give yourself an idea of what you need. To keep your costs under control, DIY whenever possible.

Use free products like Google docs and Excel sheets, invest in affordable business technology, and take advantage of online services instead of hiring professionals. Remember to keep an eye out for discounts and deals. With good planning, you can start a business with little to no external funding!



Where to Get Help

Running a business and raising children is like holding two full-time jobs at once. There’s just not enough time in the day! Instead of spreading yourself thin and sacrificing your personal wellbeing, find people to help you out. Outsource work to freelancers who can handle tasks that fall outside your skillset or are taking up a lot of your time.

Projects like graphic design, social media management, web development, copywriting, and marketing are often best left to the pros. Z Squared Studio, for example, can help you develop your brand and your website. You can even outsource your personal to-do list. For example, hire a house cleaner, sign up for a meal delivery kit, and have a handyman on call to handle home repairs. A little extra time in your day is worth every penny!

Marketing Your Business

Ready to get your first customers? The best way to market your health-based business will depend on the type of business you’re running. For example, if you want to offer personal training services to local customers, TotalCoaching suggests promoting your business with monthly emails, group fitness classes, and discounted fitness programs.


If, on the other hand, you’re trying to sell health products online, try marketing your ecommerce store through influencers, social media posts, and content creation. Don’t be afraid to try different marketing techniques until you find what works best for you!


Starting a business as a mom is far from impossible. All it takes is hard work, determination, and confidence. And you’ve got all that and more! If you’ve got a great idea for a business in the health and wellness industry, get started on it today!