Updated: Dec 19, 2020
Let's talk about WHITE SPACE, baby!
Implementing white space in your brand design will give it an instant facelift. So, what is this magical design trick? White space is the space between texts, graphics, images, and blocks. It is also known as negative space or blank space.
Have you ever been on a website with long, hard to read paragraphs that were so intimidating you just skip over it?
That is the first indicator of not enough white space.
So, why is white space important for your brand, or really, any design? Because unless your intention is to stress out your audience, you need a space where they can rest their eyes and focus on the important elements presented to them. Filling space with as much information or "noise" about your product or message turns people away. Our brains become so overwhelmed, it stops absorbing informatio