Updated: Dec 19, 2020
Choosing your color palette is one of the most important things you can do for your brand. Did you know that 85% of consumers believe color is the biggest motivator when choosing a product, while 92% feel that visual appearance is the most influential marketing factor overall? Seeing how much visual aesthetic influences your customers, you really want to put time and effort into something as small as a color palette!
Psychologists, or more specifically, Color Theorists have done extensive research to prove that colors go hand in hand with emotions and remains similar to humans around the world. Yellow brings a similar feeling of joy and happiness to people from Alaska to Bali. You want to use that kind of thought process when choosing colors for your brand.