Updated: Dec 12, 2020
Think of your website as a physical storefront. What draws customers in? What changes someone's mind from window shopping to physically entering the shop? What keeps them there and wanting more?
My favorite shops are the ones that feel welcoming. The product is accessible, the customer service is natural and not pushy, and I feel comfortable that my money is well spent.
When people see your website for the first time, wouldn't you want your customers to feel just as welcomed?
Imagine you walk into your favorite coffee shop. The smell of coffee roasting, the beautiful, local art on the wall, the sound of steamed milk and light