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Use Tech To Boost Your Business

Updated: Jul 13, 2021

Regardless of the type of small business you run, there’s likely a need for some degree

of tech support, especially if you’re a solopreneur managing all aspects of operations on

your own. Whether you’re tracking inventory or building a website, getting some

professional assistance on board can help keep you organized and build your brand.

Z Squared Studio is an exceptional partner when it comes to devising creative tech

strategies for advancing your company.

Basic Tech Needs

You likely use several tech tools on a regular basis. This might include a computer,

smartphone or tablet (and their numerous apps), accounting programs or other industry-specific software. Getting everything installed, integrated, synched, and operational can require numerous steps that you may or may not be well versed in. Having someone who can walk you through the process, or set things up and train you on operations, can mean a big boost for your business’s efficiency.

Business Management Tools

Using tech to improve how you run your business can save you time, money, and

headache, all while making you more productive. For example, inventory management

done well means using a software system that can help you see at a glance what

you’ve ordered and what you’re running low on. It can also help you place and track orders, as well as generate reports that are helpful for budgeting and price


Business Promotion Tools

Marketing and advertising are almost all digital these days, so having the right

promotional tools and processes in place can help you get in front of and stay in front of

potential customers. This includes an interactive website with features specific to your

industry; social media platforms and editorial calendars for posting and outreach; and

electronic communication in the form of emails and blogs. A creative tech designer can

help you create the right tools for your business needs.

Human Resources Considerations

Even as a solopreneur, you’re likely to hire freelancers, consultants, or even remote

staffers from time to time. As such, staying connected to one another is vital to

successful operations. Being able to use programs like Zoom and Microsoft Teams for

virtual connections and Workfront and Wrike for tracking team projects can maximize

productivity for everyone. Programs for tracking time and managing payroll and other

bookkeeping tasks will also be helpful when it’s time to file your business taxes.

Virtual Assistance

In addition to hiring remote or freelance workers as necessary, you may also find it

helpful to have virtual support in the form of a virtual assistant. According to My

Mountain Mover, these professionals can manage your scheduling, field phone calls,

interface with customers, and provide other forms of help. Not only can this aid you in

business operations, it also frees up time to focus on building your customer base and

overseeing other important tasks.

Security Features

Cyber crime continues to grow and become more sophisticated. Just because you’re a

small business doesn’t mean you’re immune from a malicious attack. Run anti-malware

and antivirus programs on a regular basis, back up data regularly and employ protocols

for keeping your information, and that of your customers, safe from thieves. If you do

experience a cyber-attack, the U.S. Federal Bureau of Investigation says you should

immediately report it to the FBI Internet Crime Complaint Center.

Tech tools can ensure your business runs smoothly and give you a significant degree of

freedom. You can theoretically perform numerous business functions on hand-held devices from anywhere in the world. Utilizing tech to its fullest can help ensure you stay

on the cutting edge of your industry.

Z Squared Studio offers a wide range of services including website design, branding, and logo creation, all of which can position your company for high growth potential. Reach out today for more information.

Photo by Pixabay Guest written Amy Collett of


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