Updated: Jan 15
Good brand design is not all about looks, but functionality as well. An easy way to wrap your head around that idea is to think about websites.
You can have the most beautifully designed website in the world but if no one can find it, use it, or see any value in it, the site will not go far. There is no point in having great design if your website is always down or the pages are linked incorrectly or glitching.
And I have said this multiple times and I will say it again, THIS is the reason why you should consider having a professional design your website instead of trying to save money and do it yourself. This isn't your teacher's Christmas present, it's your business!
Not only can we create a beautiful design just for you, but it will function properly as well. Not to mention, it's a huge stress relief to business owners who have thousands of other tasks to get done. You don't have to worry about pages and buttons being user-friendly and your contact details quickly available for browsers. Ya know, the small details.
What's the point of having great design if it doesn't fulfill its true purpose of serving your customers?
You brand is a consistent promise to your customers. When you market your product, your goal is to build hype about it: "the softest t-shirts in town!" or "beautiful hand-made jewelry!" or "most reliable vacuum in the world!" Whatever your draw may be, you have to fulfill that promise, and part of the fulfillment is the online experience.
Last week, I saw an ad for super cute couples scrapbooks where each page is a scratch off surprise date! I was drawn and clicked on the website. About 10 minutes later of searching their site for the advertised scrapbook, I exited the page and ended up not purchasing the product. Why? There were too many pages to search through, no search bar to find what I was looking for, and finally when I found it, the price was not as advertised. I was bummed, it was such a cute product, but I felt tricked!
You do not want your customers to feel like you cannot fulfill your promises. They may leave your website disappointed and you'll lose that business. In business, any news is not always good news. One bad review can resonate with so many other potential customers. So, truly, it's a smart business plan to hire a professional web and brand designer to avoid potential disasters!
Ultimately, good brand design is a combination of beautiful aesthetic and functionality. Appeal to your clients then keep them coming back for more!